Why does Andy Murray lose to Novak Djokovic?
Professional tennis is the perfect analogy for content marketing statistics and measurement - read on to find out how. Why does Andy Murray lose to Novak Djokovic? What’s this got to do with business, marketing or the price of tennis balls you may be thinking? - well...
Content marketing – a definition
Why do we all spend so much time tapping smart phone screens, browsing the web when we should probably be working, or indeed leafing through free magazines that we've happened to pick up on the way into or out of a station? The answer, of course, is content. Since the...
Recreating the North By Northwest Suit
We recently completed our first mini-documentary film - ‘Recreating the North By Northwest Suit’ an independent production featuring - Claridges, Holland & Sherry & Chris Kerr. Take a look. https://www.youtube.com/watch?v=jgLN4li-b9Y
Developing a Content Marketing Strategy
When thinking about developing a content marketing strategy for your business, set yourself a really difficult challenge, go online and try to find a business that isn't publishing content in some shape or form. From regular blogs and posts on social media...
Content marketing metrics – measuring the ROI
Compare and contrast. The effectiveness of a direct response ad campaign is relatively easy to measure. Put simply, if you achieve an above average click-through rate from the ad to the home or landing page, feeding through to a healthy number of conversions, then...
Marketers going gaga for content marketing in 2016
If we can make one firm prediction about content marketing trends in the coming year, it is simply that there will be a lot more of it. According to the UK's Content Marketing Institute's Benchmarks Budgets and Trends report, 66% of marketers say spend is set to rise....
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