by | Feb 7, 2017 | Content
‘Blogrick’ – noun – an unskilled writer who blogs, often on behalf of their company. An expert in his company’s products ‘Blogrick’ may be, but a writer he is not and yet many companies are still entrusting blog content to...
by | Jan 13, 2017 | Content
For new Jockey director of marketing Tom Napper, it came down to a simple equation. He knew the website was converting between .2% or .3% so if he could build the audience from 500K to say one million using content marketing, that would result in a significant...
by | Oct 13, 2016 | Content, Leads
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) – and the case study normally comes out on top (followed by client testimonials and...
