by | Mar 23, 2016 | Measurement
Compare and contrast. The effectiveness of a direct response ad campaign is relatively easy to measure. Put simply, if you achieve an above average click-through rate from the ad to the home or landing page, feeding through to a healthy number of conversions, then...
by | May 14, 2015 | Measurement
Content marketing is a bit like planting your own wood – many blog articles over time covering a wide range of keywords and subjects, attract an ever-widening stream of relevant traffic. And once you’ve made and posted the content, the response is free forever more....
by | Mar 23, 2015 | Measurement
Effective measurement of content marketing ROI is still very much in its infancy, if the findings of the Content Marketing Institute’s 2015 study* are anything to go by: “Measurement is a key area where B2B marketers are struggling: Only 21% say they are tracking ROI;...
