62% of consumers welcome branded content

62% of consumers welcome branded content

New research has confirmed that consumers are happy to see original content created by brands, moving the conversation on to what sort of content people are most warm to and where they prefer to consume it. Around two-thirds (62%) of Americans welcome brand content,...
How to make video content that gets shared

How to make video content that gets shared

When online video content gets very interesting to brands is when consumers take it upon themselves to share it. Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website. The growing popularity of micro...
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