Chris Kerr
Bespoke Tailor based in Berwick Street, Soho, London
Website & blog redesign
The new site features a blog which offers Chris Kerr an opportunity to initiate a conversation about bespoke tailoring in an informal, relaxed style to suit its market. A prolific fashion editor was appointed to write guest posts and the blog has been optimised to encourage and facilitate social sharing.
Meanwhile, a rebranding programme including a new logo was put in place to evolve Chris Kerr from a person into a brand. In keeping with Chris Kerr’s long tradition of craftsmanship, the objective is not to commercialise but to further cement the tailor’s image.
Website & blog redesign
The new site features a blog which offers Chris Kerr an opportunity to initiate a conversation about bespoke tailoring in an informal, relaxed style to suit its market. A prolific fashion editor was appointed to write guest posts and the blog has been optimised to encourage and facilitate social sharing.
Meanwhile, a rebranding programme including a new logo was put in place to evolve Chris Kerr from a person into a brand. In keeping with Chris Kerr’s long tradition of craftsmanship, the objective is not to commercialise but to further cement the tailor’s image.