LivePerson

An American technology company that develops products for online messaging, marketing, and analytics.

Business blog design & content creation

LivePerson was launching into the UK market with a relatively unknown product and low brand awareness, requiring a strategy which would go beyond traditional PR efforts, to engage with marketing directors and e-commerce professionals in the UK. 

A UK blog ‘Chatonomics’ was developed with its own identity and brand. BlogStar assigned a dedicated marketing copywriter with niche experience relevant to the LivePerson project. A compelling editorial schedule was then created following extensive research and customer profiling to determine LivePerson’s target market and its precise information needs, publishing SEO-optimised and on-brand blog content twice weekly.

Business blog design & content creation

LivePerson was launching into the UK market with a relatively unknown product and low brand awareness, requiring a strategy which would go beyond traditional PR efforts, to engage with marketing directors and e-commerce professionals in the UK. 

A UK blog ‘Chatonomics’ was developed with its own identity and brand. BlogStar assigned a dedicated marketing copywriter with niche experience relevant to the LivePerson project. A compelling editorial schedule was then created following extensive research and customer profiling to determine LivePerson’s target market and its precise information needs, publishing SEO-optimised and on-brand blog content twice weekly.

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