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Who is writing your blog? Shakespeare or Blogrick?

Who is writing your blog? Shakespeare or Blogrick?

‘Blogrick’ – noun – an unskilled writer who blogs, often on behalf of their company. An expert in his company’s products ‘Blogrick’ may be, but a writer he is not and yet many companies are still entrusting blog content to...
Business blogging – do I need a professional writer?

Business blogging – do I need a professional writer?

What is it that all blogs require? Well leaving aside a continual flow of good ideas, well written prose and regular updates, the answer is, of course, at least one blogger – an identifiable individual who will lend his or her name to each and every post. For...
A blog is not just for Christmas

A blog is not just for Christmas

It’s a story almost as old as Christmas itself -the well-intentioned company blog drying up through lack of resources, time, ideas or all three. We say, a blog needs its own dedicated budget and resource, if not for all of the content, then at least part of it....
How to promote your blog – 5 simple tips

How to promote your blog – 5 simple tips

Strategy and plan in place? Check. Relevant, regularly updated content ready to go? Check. Smooth technical functionality? Check. Creating an informative, intelligent and glitch-free blog means nothing, however, if it doesn’t attract readers. Start proactively to...
5 business blogging mistakes to avoid

5 business blogging mistakes to avoid

Create a successful business blog for your company and the results will be hugely rewarding: think online fans who are not only likely to use your product or service themselves, but also actively promote it to their networks. However, as with everything, there is a...