by Editor | Jan 16, 2018 | Content, Strategy
CONTENT STRATEGY: Business blogging strategy – 20 steps to a better blog by Ross Furlong@BlogstarUK Have you pondered improving the blog for your business but not known quite where to start? 53% of marketers see blog creation as their main priority ...
by | Apr 12, 2016 | Content, Strategy
When thinking about developing a content marketing strategy for your business, set yourself a really difficult challenge, go online and try to find a business that isn’t publishing content in some shape or form. From regular blogs and posts on social media...
by | Feb 18, 2016 | Content, Strategy
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay – marketing data now clearly shows that...
by | Nov 26, 2015 | Strategy
So you’re thinking of setting up a business blog. The first logical move is to formulate a coherent plan that will ensure your blog achieves its goals. Here are a few steps to developing a successful business blog strategy: 1. Determine the objective The first...
by | Nov 20, 2015 | Leads
Put most simply, a ‘call to action’ on a business blog is a means of inviting blog readers to take a specific action. They’re an often over-looked but extremely important element of any blog/content marketing strategy – essentially a mechanism for turning...
