by | Feb 18, 2016 | Content, Strategy
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay – marketing data now clearly shows that...
by | Jan 28, 2016 | Content, Promotion
A consistent flow of well-written, informative and relevant copy is unparalleled in its capacity to lure stakeholders to a business blog and ensure they return, but limiting blog content to text alone can be a mistake. A Usurv survey of 1000 UK adults found we are...
by | Jan 21, 2016 | Content, Strategy
When it comes to content strategy ,we’ve said it before and we’ll say it again: a corporate blog is not the place to blow your own trumpet. Tempting though it may be to post about client wins, product launches, or the hot new industry talent you just hired, until...
by | Jan 14, 2016 | Content
What is it that all blogs require? Well leaving aside a continual flow of good ideas, well written prose and regular updates, the answer is, of course, at least one blogger – an identifiable individual who will lend his or her name to each and every post. For...
by | Mar 12, 2015 | Strategy
What makes a great business blog? Well the clue is in the word “business.” People post online for all sorts of reasons but for a company the real value of a blog lies in its ability to influence the target audience and ultimately drive sales and leads. A ‘perfect’...
