by Hayley Hayes | May 17, 2018 | Content, Promotion
CONTENT MARKETING: 17th MAY 2018: 5 features of the best hotel content marketing campaigns by Hayley Hayes @BlogstarUK As thoughts turn to summer escapes and people flock online for holiday inspiration, this is the travel industry’s peak moment to engage. In an...
by | Oct 22, 2015 | Content
Organisations crave creative, engaging and professionally-written subject matter in their blogs which is why content agencies are increasingly recruiting specialist journalists to produce it. Of course, this makes perfect sense. The writers’ names are often familiar...
by Editor | Oct 15, 2015 | Content
by | May 14, 2014 | Promotion
New research has confirmed that consumers are happy to see original content created by brands, moving the conversation on to what sort of content people are most warm to and where they prefer to consume it. Around two-thirds (62%) of Americans welcome brand content,...
by | Mar 5, 2014 | Content, Promotion
If you haven’t heard the buzz around The Lego Movie, you must be living on a remote island. While many were quick to criticise the film as a thinly veiled 90-minute product integration exercise, the cinema-going public quickly proved them wrong. The film is a bonafide...
