by Hayley Hayes | May 17, 2018 | Content, Promotion
CONTENT MARKETING: 17th MAY 2018: 5 features of the best hotel content marketing campaigns by Hayley Hayes @BlogstarUK As thoughts turn to summer escapes and people flock online for holiday inspiration, this is the travel industry’s peak moment to engage. In an...
by Editor | Jan 16, 2018 | Content, Strategy
CONTENT STRATEGY: Business blogging strategy – 20 steps to a better blog by Ross Furlong@BlogstarUK Have you pondered improving the blog for your business but not known quite where to start? 53% of marketers see blog creation as their main priority ...
by | May 2, 2017 | Measurement
Content marketers not only face the challenge of keeping their brand website ‘alive’ as Google might describe it, by adding high quality content each week, but also as website design moves on so quickly, there’s the challenge of making sure the design and...
by | Feb 7, 2017 | Content
‘Blogrick’ – noun – an unskilled writer who blogs, often on behalf of their company. An expert in his company’s products ‘Blogrick’ may be, but a writer he is not and yet many companies are still entrusting blog content to...
by | Oct 13, 2016 | Content, Leads
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) – and the case study normally comes out on top (followed by client testimonials and...
