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Do press releases discredit a business blog?

A business blog has its golden rules and arguably the chief of these is that you don’t treat your weekly updates as press-releases by any other name. It’s tempting of course. Perhaps you’ve signed a contract with an important customer or you have a new and innovative...

5 tips to drive blog comments

A blog post is more than just a piece of informative, thought-provoking content. It is an invitation to engage. It is a virtual doorway, inviting interested prospects to connect with your business, primarily through comments, which can lead to fruitful conversations....