by Hayley Hayes | Jun 14, 2018 | Content, Promotion
CONTENT MARKETING: 14 June 2018: 4 content promotion tips to boost content discovery by Hayley Hayes @BlogstarUK “Create content 20% of the time. Spend the other 80% of the time promoting what you create.” This advice from social media marketing thought leader Derek...
by | Apr 13, 2017 | Measurement
Traffic Increase = content marketing success Yes traffic increase is seen as the main measurement of content marketing success – according to Zazzle’s April 2017 survey of UK marketers. 85% of UK marketers voted increasing traffic as the chief measurement of...
by | Jan 13, 2017 | Content
For new Jockey director of marketing Tom Napper, it came down to a simple equation. He knew the website was converting between .2% or .3% so if he could build the audience from 500K to say one million using content marketing, that would result in a significant...
by | Apr 12, 2016 | Content, Strategy
When thinking about developing a content marketing strategy for your business, set yourself a really difficult challenge, go online and try to find a business that isn’t publishing content in some shape or form. From regular blogs and posts on social media...
by | Mar 23, 2016 | Measurement
Compare and contrast. The effectiveness of a direct response ad campaign is relatively easy to measure. Put simply, if you achieve an above average click-through rate from the ad to the home or landing page, feeding through to a healthy number of conversions, then...
