by Trevor Clawson | Apr 13, 2018 | Content
CONTENT MARKETING NEWS ROUND-UP: 13 APRIL 2018: Lucozade & Remington launch campaigns, marketers discuss the power of sport & Facebook’s CEO fields questions. by Trevor Clawson @BlogstarUK Spring is here (almost) and with the Commonwealth Games coverage...
by Trevor Clawson | Mar 23, 2018 | Content
CONTENT MARKETING: Facebook firestorm, Nike runs into trouble – this week’s news round-up: 23 March 2018 by Trevor Clawson 23 March 2018 @BlogstarUK Facebook firestorm raises data questions, Formula 1 goes global, Nike runs into trouble and businesses fret about...
by | Jan 13, 2017 | Content
For new Jockey director of marketing Tom Napper, it came down to a simple equation. He knew the website was converting between .2% or .3% so if he could build the audience from 500K to say one million using content marketing, that would result in a significant...
by | Oct 13, 2016 | Content, Leads
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) – and the case study normally comes out on top (followed by client testimonials and...
by | Jun 30, 2016 | Measurement
Professional tennis is the perfect analogy for content marketing statistics and measurement – read on to find out how. Why does Andy Murray lose to Novak Djokovic? What’s this got to do with business, marketing or the price of tennis balls you may be thinking?...
