by | Jul 6, 2015 | Promotion
There’s plenty of evidence showing that people prefer to watch videos than read text. A Usurv survey of 1000 UK adults found we are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than a text article. Apparently videos are far easier for the...
by | Aug 6, 2013 | Content, Promotion
As consumers watch less terrestrial TV and turn evermore towards their mobile devices, brands are reallocating budget towards video for YouTube. A worldwide study by AOL’s global branded content platform Be On found that 78% of European respondents agreed that the...
by | Mar 19, 2013 | Leads
When you consider that more than half of all web traffic last year was video, it follows that companies are scrambling to create and optimise their own video marketing content. Not only is video a powerful tool when used on your own website, driving page views and...
