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8 calls to action for a business blog

8 calls to action for a business blog

Put most simply, a ‘call to action’ on a business blog is a means of inviting blog readers to take a specific action. They’re an often over-looked but extremely important element of any blog/content marketing strategy – essentially a mechanism for turning...
4 ways to increase lead generation from your business blog

4 ways to increase lead generation from your business blog

Not only does a business blog offer an excellent means of positioning yourself as an industry thought leader, it can also dramatically improve your visibility within search results and encourage you to publish regular content that you can repurpose for use across...