by Editor | Jan 16, 2018 | Content, Strategy
CONTENT STRATEGY: Business blogging strategy – 20 steps to a better blog by Ross Furlong@BlogstarUK Have you pondered improving the blog for your business but not known quite where to start? 53% of marketers see blog creation as their main priority ...
by | May 2, 2017 | Measurement
Content marketers not only face the challenge of keeping their brand website ‘alive’ as Google might describe it, by adding high quality content each week, but also as website design moves on so quickly, there’s the challenge of making sure the design and...
by | Jan 13, 2017 | Content
For new Jockey director of marketing Tom Napper, it came down to a simple equation. He knew the website was converting between .2% or .3% so if he could build the audience from 500K to say one million using content marketing, that would result in a significant...
by | Oct 13, 2016 | Content, Leads
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) – and the case study normally comes out on top (followed by client testimonials and...
by | Jul 8, 2016 | Measurement
Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’ My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt’...
