Twitter vs Instagram [Infographic]

by Ross Furlong | Jun 7, 2017 | Measurement

 For content marketers reviewing their social media strategies, the differences between some social channels are pretty clear – LinkedIn and Facebook for example, one is for B2B campaigns, the other for B2C – broadly speaking. But when it comes to Twitter...

5 things Scrooge can teach us about Social Media

by | Dec 24, 2014 | Strategy

“It’s all HUMBUG, I tell you, HUMBUG!” Dickens’ Christmas Carol, first published in December 1843, is credited historically with reinventing Christmas as a time of festivity and merriment, of goodwill to all men, introducing trees, cards and celebrations after a...

3 ways Instagram has been used successfully by consumer brands (Mercedes, Red Bull, Levis)

by | Oct 3, 2014 | Content

Once upon a time there was the Polaroid camera. Judged purely as photographic tools, the Polaroid was no great shakes but what it did offer in the pre-digital age was a means to snap a picture, print it out from the camera body in a matter of minutes and then pass the...

The 15 most popular animals on social media

by | Jul 10, 2014 | Content

Log on for your morning social media updates (whether on Facebook, Twitter, Tumblr, Instagram, Vine or Pinterest), and it won’t be long before you’re greeted with a cute cat meme or dog gif. We have, it seems, an endless fascination with our furry and feathered...

How JCPenney played with content to become Super Bowl’s most-tweeted brand

by | Feb 4, 2014 | Promotion

So, The Seattle Seahawks thrashed the Denver Broncos at the NFL Super Bowl in New Jersey last night. Big deal. Seen one touchdown? Seen them all. Rather, we were on the edge of our seats, waiting to see which brand would win the coveted ‘most talked about tweet’...