by Ross Furlong | Jun 7, 2017 | Measurement
For content marketers reviewing their social media strategies, the differences between some social channels are pretty clear – LinkedIn and Facebook for example, one is for B2B campaigns, the other for B2C – broadly speaking. But when it comes to Twitter...
by | Mar 19, 2014 | Promotion
Content marketing conjures up ideas of branded video, thought-provoking blogs and educational white papers or webinars. Yet every piece of messaging put out by your company counts towards your content strategy, no matter how brief. Do you consider the humble tweet an...