We recently completed our first mini-documentary film – ‘Recreating the North By Northwest Suit’ an independent production featuring – Claridges, Holland & Sherry & Chris Kerr. Take a look....
There’s plenty of evidence showing that people prefer to watch videos than read text. A Usurv survey of 1000 UK adults found we are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than a text article. Apparently videos are far easier for the...
“Viral video” is one of those buzz words that gets bandied around a lot, while only a minority could offer a confident definition. For instance, what exactly constitutes a viral video? How many views does it need to be considered “viral”? How quickly does it have to...
When online video content gets very interesting to brands is when consumers take it upon themselves to share it. Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website. The growing popularity of micro...
Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their strategies moving forward. It’s interesting, then, to focus now on how consumers...
