by | Mar 23, 2015 | Measurement
Effective measurement of content marketing ROI is still very much in its infancy, if the findings of the Content Marketing Institute’s 2015 study* are anything to go by: “Measurement is a key area where B2B marketers are struggling: Only 21% say they are tracking ROI;...
by | Feb 26, 2013 | Content
One term being bandied around the marketing sphere a great deal at the moment is thought leadership. Every business wants to be seen as a thought leader, while many wrongly assume that they already are. This post will attempt to separate fact from myth, explaining...
by | Jan 2, 2013 | Content
Are you planning to increase your spend on content marketing in 2013? If so, congratulations, you’re bang on trend with your budget allocation. In fact, more than half of B2B marketers are set to boost their spend on content for 2013, revealing a bright future for the...
by | Jul 4, 2012 | Content
You’re four posts into your new blog, you’ve already said the main things you wanted to say so what next? Call BlogStar? well you could, we’ve got writers who do this stuff all day for fun. If you’re keen to keep it in house though, here are a...
by | Jun 13, 2012 | Leads
If you want to maximise your blog post’s readership – it must be illustrated – it’s as simple as that. It would be better to run an image with no text, than text with no image really. You only have to look at the popularity of infographics,...
