In this social media-savvy age most marketers are aware of the multi-pronged benefits of business blogging. Stay tuned to this very blog and we’ll be delving deeper into the traffic-boosting and brand-building potential of professional blogs in future posts.
For today though, we want to focus on how to use your business blog to generate more leads that will have true impact on the bottom line. Many business owners don’t realise that a corporate blog is actually a highly effective way to capture email data and build a list – here’s how to do it:
Use an email opt-in box within your blog.
Take your pick from the range of customisable lead capture tools out on the market, bearing in mind that some involve fees.
Use incentives to encourage your blog audience to subscribe.
This could be free content, such as a chapter of your book or informative corporate video content.
People are always enticed by free gifts.
Don’t shy away from a little ‘ethical bribery’ in order to build what could be profitable and long-lasting relationships.
Your offer must be compelling.
Don’t just ask people to sign up to yet another mailing list: clearly list the precise benefits of signing up to your corporate blog.
You can add multiple opportunities to subscribe throughout your blog site, such as at the bottom of individual posts or within the ‘About’ page (often the most-read area of a blog).
Remember, nobody is going to stay loyal to a poorly written blog no matter how many free gifts are on offer. Invest time in developing a blog strategy, or consider outsourcing content writing to ensure subscribers keep coming back for more.
