It is a challenge to create marketing strategies that audiences not only accept, but actively seek out. Let’s assume that your business blog is up and running, garnering views and some healthy engagement. Why then consider investing in producing an ebook? What can it achieve that your blog isn’t already?read more
To reach, convince and convert B2B buyers, marketing efforts must achieve several goals. Firstly, they need to be active and searchable on as many online channels as possible.read more
Unilever’s call for the advertising sector to crack down on influencer marketing fraud is a welcome and much-needed move, and one BlogStar supports wholeheartedly. As long as misleading practices are allowed to continue, the space continues to earn an undeserved negative reputation.read more
Initially received with some speculation as an ephemeral trend, the phenomenon that is influencer marketing has only just started to peak and is set to increase sharply, according to new research.read more
“Create content 20% of the time. Spend the other 80% of the time promoting what you create.”
This advice from social media marketing thought leader Derek Halpern may go against the grain of your preconceived content marketing strategy. The quality of content that your brand distributes across social media, email and so on must be top notch above all…right?read more
It’s clear why influencer marketing has rocketed as a way to build brand awareness. As television audiences continue to dwindle and traditional marketing channels and display ads become less effective, brands need a new, powerful way to capture attentionread more
Hotel brands need to work harder than ever to lure users away from competitive pricing. So what can marketers borrow from the cream of content marketing campaigns in the sector to grab attention in their own?read more
content marketing | influencer marketing
BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.
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T: 0203 948 1834