Initially received with some speculation as an ephemeral trend, the phenomenon that is influencer marketing has only just started to peak and is set to increase sharply, according to new research.read more
“Create content 20% of the time. Spend the other 80% of the time promoting what you create.”
This advice from social media marketing thought leader Derek Halpern may go against the grain of your preconceived content marketing strategy. The quality of content that your brand distributes across social media, email and so on must be top notch above all…right?read more
It’s clear why influencer marketing has rocketed as a way to build brand awareness. As television audiences continue to dwindle and traditional marketing channels and display ads become less effective, brands need a new, powerful way to capture attentionread more
Hotel brands need to work harder than ever to lure users away from competitive pricing. So what can marketers borrow from the cream of content marketing campaigns in the sector to grab attention in their own?read more
Lucozade & Remington launch campaigns, marketers discuss the power of sport & Facebook’s CEO fields questions.read more
INFLUENCER MARKETING ROUND-UP: 06 APRIL 2018: Marketers to spend more on influencer campaigns, consumers concerned about transparency & A.I. could be the magic bullet. by Trevor Clawson @BlogstarUK Influencer Marketing Trends for 2018 Many brands are planning to spend...read more
Lynx goes for quality of engagement, Adidas recommits to long-form video, Instagram introduces e-commerce tags & the #deletefacebook campaign gathers pace.read more
content marketing | influencer marketing
BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.
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