It is a challenge to create marketing strategies that audiences not only accept, but actively seek out. Let’s assume that your business blog is up and running, garnering views and some healthy engagement. Why then consider investing in producing an ebook? What can it achieve that your blog isn’t already?
To reach, convince and convert B2B buyers, marketing efforts must achieve several goals. Firstly, they need to be active and searchable on as many online channels as possible.
“Create content 20% of the time. Spend the other 80% of the time promoting what you create.”
This advice from social media marketing thought leader Derek Halpern may go against the grain of your preconceived content marketing strategy. The quality of content that your brand distributes across social media, email and so on must be top notch above all…right?
Hotel brands need to work harder than ever to lure users away from competitive pricing. So what can marketers borrow from the cream of content marketing campaigns in the sector to grab attention in their own?
Lucozade & Remington launch campaigns, marketers discuss the power of sport & Facebook’s CEO fields questions.
INFLUENCER MARKETING ROUND-UP: 06 APRIL 2018: Marketers to spend more on influencer campaigns, consumers concerned about transparency & A.I. could be the magic bullet. by Trevor Clawson @BlogstarUK Influencer Marketing Trends for 2018 Many brands are planning to...
content creation | vlogs | blogs | IGC
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