Have you pondered improving the blog for your business but not known quite where to start? Statistics consistently highlight the tremendous value marketers place on business blogging. Indeed 53% of inbound marketers in a 2017 HubSpot survey consider blog creation their main priority. This is testament to the effect blogging can have on bottom line business growth as an integral part of an inbound marketing strategy.read more
According to a survey carried out by Ratuken, UK marketers are prepared to pay YouTube Vloggers as much as £67,000 per video in return for product coverage. Meanwhile, a star of Snapchat has the potential to earn £53,000 per post and celebrity influencers with a...read more
An influencer might be an experienced Vlogger, recording and posting new videos from a dedicated studio, equipped with multiple cameras and a suite of editing software. Equally the online star with hundreds of thousands of followers could be uploading to Instagram...read more
To their followers and fans, they are online stars, dispensing advice, opinions and personal endorsements on anything from make up products to enterprise software. To marketers, they are influencers – a select band of social media luminaries, who command the attention...read more
For content marketers reviewing their social media strategies, the differences between some social channels are pretty clear – LinkedIn and Facebook for example, one is for B2B campaigns, the other for B2C - broadly speaking. But when it comes to Twitter...read more
Content marketers not only face the challenge of keeping their brand website ‘alive’ as Google might describe it, by adding high quality content each week, but also as website design moves on so quickly, there’s the challenge of making sure the design and...read more
Traffic Increase = content marketing success Yes traffic increase is seen as the main measurement of content marketing success - according to Zazzle’s April 2017 survey of UK marketers. 85% of UK marketers voted increasing traffic as the chief measurement of success...read more
content marketing | influencer marketing
BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.
BlogStar, 151 Wardour Street, London W1F 8WE.
T: 0203 948 1834