Toot toot! The age of corporate trumpet blowing is over!

Toot toot! The age of corporate trumpet blowing is over!

The origin of the phrase ‘blowing your own trumpet’ (US translation ‘tooting your own horn’) can be traced back to Anthony Trollope, the English Victorian novelist, who said in his travel book – ‘Australia and New Zealand’: ‘I would also observe to the New...
How to measure user engagement online

How to measure user engagement online

Many organisations don’t have a defined way to measure user engagement not least because there are a few ways of doing it. Parse.ly however has come up with a survey of digital publishing professionals that shows importance of varying user engagement metrics ranging...

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