For those still weighing up the value of online content, here are five important reasons why your company should start a business blog:

1. Team Power

Humans are naturally driven to be part of a movement or team. Joining forces to contribute to the company’s content strategy is a powerful source of magic and momentum. Hubspot, the rapidly-growing, US-based social media platform invites every single one of its 300-plus employees to post on the company blog. Not only does this mean a constant flow of ideas and expert content – it also bolsters the “team” feel that the company cites as core to its success.

2. Blogging Keeps You Sharp

Having to come up with ideas and create content and several times a week forces you to be bang up-to-date with your industry. As a result, expect to deliver sharper presentations and pitches, quicker responses to your customers’ questions and ultimately more sales.

3. Trust Levels Soar

Position yourself as a thought leader, answering consumer questions by seeing the world from their point of view and not your own. You’ll be amazed at how effectively barriers of doubt are broken down and trust levels between consumer and company increase.

4. Content is the Great Qualifier

A qualified lead is one that is ready for your product or service, and content is an important way to invite serious prospects to your website. The more pages a visitor reads on your site…the more informed they are about your products and philosophy…the closer they are to making a buying decision with your company.

5. Blog Comments + Conversation = Community

Blog comment and discussion areas are golden opportunities to learn about your customers. Promote active discussion and then listen to what comes up to inspire further blog posts and encourage a lively flow of content. You’ll build a community of passionate individuals along the way who may well become your greatest online brand advocates.

Source: tips adapted from Social Media Examiner

Your thoughts please

These are just five reasons to launch a business blog: have you experienced any of them within your business? Maybe you can add another benefit to the list, or perhaps you’re putting off starting a blog because you just don’t know where to start.

Either way, we love to discuss all matters blog-related, so please get involved and leave your thoughts and questions below.