A long time ago, in a marketing galaxy not far from here, all companies had to worry about was finding a decent copywriter to craft a few well considered lines to represent their interests online.
Warp speed to 2013 and things are rather different. Blogs, Social Media and Customer Engagement mean you need to have something good to say, ideally every day, in 140 characters, in 600 words, in pictures, videos, vines. No wonder companies are thinking OMG, how do I keep up with all of this?
Often the main stumbling block is persuading an analogue boss to allocate a budget to it. So here’s eleven reasons to throw at the CEO!
1. Free-up expensive executive time – how much is it costing/hr to have a director spend a day polishing a blog post?
2. Raise the quality of your blog posts to professional standards – your CIO is an IT expert not a journalist.
3. Post more blogs per week than your competition – the more posts, the more influence you will have, just look at Huffington.
4. Pull higher levels of relevant traffic to your website – blog posts can generate huge waves of traffic & customers.
5. Build your reputation as a thought leader in your chosen field – create content everyone in your market refers to.
6. Engage with prospects more easily pre-sales – helpful/interesting content is the modern way to nurture potential new clients. Pull, don’t push.
7. Fill your social media channels with quality content – One good piece of content can feed many social channels.
8. Massively improve organic search ranking and links for SEO – Google likes good content, you will be rewarded for it.
9. Talk to your customers every day and fill the sales funnel – be the most sociable person at the party.
10. Prove ROI with measurable results – Google analytics, engagement, sales – it’s all measurable.
11. Save your PR budget – great content can generate enormous media coverage – almost without trying.
On a final note, if you’re thinking how to resource this budget once you’ve got it, get in touch with us or your preferred content agency, we do all of this and more.
