So you want to know the elusive secret of business blogging. The golden ticket that will fast track you to the much-coveted page one spot on search results for your product or service. Companies getting their blog ranked above yours must belong to an exclusive club, whose privileged members all know this big secret…and you want in.
Prepare to be disappointed then, because there is no blog SEO secret. Don’t shoot the messenger by the way, as this revelation comes courtesy of Adam Stetzer of Hubshout.
Stetzer has been overwhelmed by business bloggers wanting to know how his blog (on blogging, as it happens) appeared on page one for the relevant Google search terms, resulting in extensive organic traffic and 39,000 registered followers.
It is disappointing, then, that the big blogging SEO secret is that there is no secret. Before you leave this post and continue searching elsewhere for the holy grail of business blogging – stop! Stetzer has another revelation: the time spent searching for blog and SEO tips (and answers you already know) could have already landed you on page one.
The recipe for a business blog that works is content creation and promotion. There is call, in the early days, for idea generation around content and keyword selection. You already know about backlinks, guest blog posts and relationship building.
The crux of success, however, is down to how much work you put in, Good old-fashioned work. It’s hard. It’s monotonous. But hard work is what will propel other blogs to page one in Google before yours. So the good news is that you already knew the SEO secret of blogging. Now you just have to do it.
If you already have too much work on your plate and blogging seems like more effort than you thought it would be, call us on 020 7395 1522
