The ‘Official Google Webmaster Central Blog’ no less, on whose words any SEO expert worth their name hovers, yesterday outlined ‘six fundamental SEO tips’ and I was gratified to see that at least four related to blogging & social media:
1. Do something cool
Well we come across some pretty dusty old static news sites on our travels around the interweb, you wonder if Lord Lucan perhaps wrote one of the early items.
What cooler then to just add a little button saying ‘blog strategy’ onto the old corporate menu and start posting lots of cool content, marketed through social media channels to your own community.
2. Include relevant words in your copy
You need to know your keywords, with a bit of analysis, then make sure you have one in your blog headline and the first paragraph, ideally linking through to a landing page of the same name, bang, sale, exercise justified already.
3. Attract buzz
By this Google means generating links into your site through social media activities. It’s worth quoting this bit:
“In every business there’s something compelling, interesting, entertaining or surprising that you can offer or share with your readers. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content”.
4. Stay fresh and relevant
Now how you going to do that if you send out one press release per quarter that’s been edited by at least 10 people and bears no resemblance to anything anyone would say in the real world or indeed would want to read.
Google says content should be kept up to date and we should consider building a social media presence = blog in my book.
