1. Add content enthusiastically at first but gradually fizzle out as you go along. This process will ensure your business blog will be less likely to be found by search, automatically reducing traffic.
2. Avoid the temptation to focus on your audience: Forget about engaging content and ensure that your business blog has no relevant keywords.
3. Never outsource content writing, but do assume your employees are budding journalists and have the time to contribute to your company blog (everyday)
4. Stick to self promotion blog posts, and always post your latest press release.
5. If in the unlikely case you have any high trending posts – never reuse blog content for a company newsletter to clients.
6. Leave out any call to action options which might prompt your reader to interact with your website. The result could be a serious list of potential leads for your team to deal with.
7. Don’t promote your blog through social media channels, disable comments on your blog and obviously never reply to any. This will ensure your blog content will not go uncontrollably viral.
8. Finally, decide that the corporate blog is taking up too many resources and not publish anything for the next 2 years, but maintain its online presence.
If you have any other tips on how to blog badly for business, please feel free to add in the comments section.
Very confusing post! But if read carefully some good advice- thanks.