The 7 best performing blogs on LinkedIn (and why they’re so successful)
Think ‘LinkedIn’ and the first things that probably spring to mind are recruitment ads and the ‘please add me to your network’ messages that drop intermittently into member mailboxes. But there’s more to LinkedIn than networking and job hunting. In a bid to establish...
5 things Scrooge can teach us about Social Media
“It's all HUMBUG, I tell you, HUMBUG!” Dickens’ Christmas Carol, first published in December 1843, is credited historically with reinventing Christmas as a time of festivity and merriment, of goodwill to all men, introducing trees, cards and celebrations after a...
Developing a content marketing strategy? – where to start?
Competitive content marketing is a footrace...Generating, publishing and managing content can be resource-hungry process. Even if your company is committed to only a modest schedule of blogs, articles or case studies, someone has to create the content and ensure that...
What’s your big hairy audacious content marketing goal?
The big hairy audacious goal or BHAG has cropped up from time to time in marketing circles. Coined back in the 1990s by a couple of Stanford graduates, Jim Collins and Jerry Porras, the phrase was originally defined as follows: "A true BHAG is clear and compelling,...
On reading Marketing Week on the No 11 bus
The new look Marketing Week has had a strange effect on me. Reading the 16th October issue on the No 11 bus this morning (I'm catching up), I felt inspired once I arrived in the office to draw what can be very loosely described as a flow chart, attempting to visualise...
3 ways Instagram has been used successfully by consumer brands (Mercedes, Red Bull, Levis)
Once upon a time there was the Polaroid camera. Judged purely as photographic tools, the Polaroid was no great shakes but what it did offer in the pre-digital age was a means to snap a picture, print it out from the camera body in a matter of minutes and then pass the...
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