6 Videos More Viral Than Flu
“Viral video” is one of those buzz words that gets bandied around a lot, while only a minority could offer a confident definition. For instance, what exactly constitutes a viral video? How many views does it need to be considered “viral”? How quickly does it have to...
The 15 most popular animals on social media
Log on for your morning social media updates (whether on Facebook, Twitter, Tumblr, Instagram, Vine or Pinterest), and it won’t be long before you’re greeted with a cute cat meme or dog gif. We have, it seems, an endless fascination with our furry and feathered...
Three brands using Instagram brilliantly
In a visual age where an image speaks a thousand words, Instagram is an important, credible and downright cool way to connect with a socially engaged audience. The site has grown fast, from hipster iOS-exclusive app to major social network with Android and web...
The 4 questions to ask before you start content marketing
Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic yields more than 300 million results, so where...
Why your content should offer potential customers a choice
How exactly would you define customer engagement? Is it measured by those pinpoint moments when a user chooses to interact with your brand by, say, commenting on a blog post or Liking your Facebook page? Or is true engagement only delivered when a user takes the next...
How to achieve cut through by speaking like a human
One of the symptoms of living in an information age is the sheer volume of words each of us is bombarded with. On average, we get blasted with an average of almost 3,000 marketing messages per day. As consumers, we’ve become incredibly adept at filtering out the...
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