62% of consumers welcome branded content
New research has confirmed that consumers are happy to see original content created by brands, moving the conversation on to what sort of content people are most warm to and where they prefer to consume it. Around two-thirds (62%) of Americans welcome brand content,...
5 myths of content marketing…debunked
Over the past few years, content marketing has evolved from mere buzzword to become the definitive way of engaging with various online audiences. Over the coming year, some 58% of businesses plan to increase their content marketing budget. It’s interesting then, that...
How to make video content that gets shared
When online video content gets very interesting to brands is when consumers take it upon themselves to share it. Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website. The growing popularity of micro...
Power your content SEO strategy across owned, earned and paid media
Keeping up with Google’s frequent algorithm changes is a constant issue for anyone planning a content SEO strategy. It’s all good news for the search user, as the evolution of semantic search promises improved results. Any business aiming to increase their rankings...
How video marketing impacts on sales and beyond
Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their strategies moving forward. It’s interesting, then, to focus now on how consumers...
The art of getting retweeted
Content marketing conjures up ideas of branded video, thought-provoking blogs and educational white papers or webinars. Yet every piece of messaging put out by your company counts towards your content strategy, no matter how brief. Do you consider the humble tweet an...
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