How to acquire potential customers via your business blog
Each pair of eyeballs drawn to your business blog has the potential to convert to a valuable customer. Many businesses are already reaping the benefits of investing in a corporate blog. In fact, B2B marketers who blog generate 67% more leads than those that do not...
3 lessons in branded content from The Lego Movie
If you haven’t heard the buzz around The Lego Movie, you must be living on a remote island. While many were quick to criticise the film as a thinly veiled 90-minute product integration exercise, the cinema-going public quickly proved them wrong. The film is a bonafide...
5 reasons to use infographics for marketing
We truly are living in an ‘information age’. The internet is saturated with statistics, news, surveys, graphs, images and video. Having such a wealth of data at our fingertips undoubtedly has significant benefits. When we want to pinpoint a specific fact or figure, we...
Airlines tap into video marketing for brand-boosting campaigns
Remember when disgruntled United Airlines passenger David Carroll took the airline to task via YouTube when his beloved guitar was broken in transit? His catchy musical retort to being denied compensation, ‘United Breaks Guitars’, generated nearly 13.8 million views...
How to optimise your blog content for Google
Competition for visibility on the search engines is fierce, particularly as knowledge of the purchase power of content such as blogs grows widespread. To set this in some context, blogs were found to be the third-most influential digital resource (31%) when making...
How JCPenney played with content to become Super Bowl’s most-tweeted brand
So, The Seattle Seahawks thrashed the Denver Broncos at the NFL Super Bowl in New Jersey last night. Big deal. Seen one touchdown? Seen them all. Rather, we were on the edge of our seats, waiting to see which brand would win the coveted ‘most talked about tweet’...
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