How to develop a content marketing strategy
When embarking on a content strategy for business with ideas firing on all cylinders, it can be tempting to start creating content immediately. Yet for content to succeed at driving targeted prospects your way and converting them into ready-warned leads, it is...
How to use white papers as a marketing tool
Nobody knows better than you the sweat, blood and tears that are necessary to make your business thrive. Only you truly appreciate the degree of pride that you take in ensuring your product and service is of great quality. Unfortunately, your competitors are also out...
The 4 small steps to achieving big results with content
It is often the simplest ideas that achieve the most outstanding results with content marketing. Experimenting with tweaking and optimising strategies for our clients day in, day out, we have found that certain seemingly simple techniques can significantly improve...
Viral: the holy grail of video marketing?
Few things are guaranteed to capture the public imagination more than a celebrity performing a death-defying stunt. It is little wonder, then, that The Epic Split for Volvo Trucks featuring Jean-Claude Van Damme has become a runaway viral success - peaking at the 60.5...
Instagram accelerating faster than Facebook & Twitter for brand followers
We’ve discussed before how visual content is an effective way for brands to engage people. Now, a new report by analytics provider SumAll, which reviewed all brands with over 25 fans on Instagram, Facebook, Twitter and Google+, has declared Instagram the ‘clear winner...
Why brands with good social content will Kick Ass in 2014
Consumers will demand more meaningful experiences from brands that interact with them on digital platforms, according to a series of predictions for brand marketing in 2014 delivered to The Guardian Media Network. A panel of brand marketing experts, including figures...
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