Here’s something to muse upon: the rule of ‘eighty-twenty’ states that eight in ten people will read a blog headline, but only two in ten readers continue reading the article (stat courtesy of Copyblogger). How frustrating to think of the time and effort that goes in...

We have all heard the old adage ‘content is king’, but the concept of brand-published content influencing SEO is still relatively new. As we grapple with a foray of new platforms, it's probably worth going right back to basics to ensure we first have the essentials...

A long time ago in a galaxy far far away from here, old school copywriters spent their time creating copy for print, radio and TV ads to entice people to buy products and services. To do this successfully, those skilled in their craft knew that certain key indicators...

We all know how fundamental a role content marketing strategies play in the customer journey. Even if somebody has discovered your business via referral or word of mouth, they are still very likely to check you out online. Yet many large businesses, particularly those...