5 ways to quicker content creation
Regardless of industry, every content marketer faces a similar challenge: keeping up a regular output of excellent quality stuff. Successful social media marketing requires an abundant flow of content. If it isn’t fresh, your audience isn’t going to stick around and...
Air New Zealand: From content to customer with ‘The Kiwi Sceptics’
Company Overview Based in Auckland, New Zealand, Air New Zealand is the country’s national airline, operating flights to domestic and international destinations. Its route network focuses on Australasia and the South Pacific, with long-haul services to Asia Europe and...
How to make your blog posts go viral
Do you dream of attracting thousands of readers to your corporate blog and enthral them to the extent that they keep returning to your website for fresh content? Or perhaps your dream is the certainty that your blog posts will go viral, even before you publish them....
9 content marketing tips to reach your target audience
Hands up all those who have spent the best part of a day carefully crafting a perfectly-formed press release (or blog, or podcast, or online video), only to wonder if the thing is eventually going to be consumed by the right people. It can be a heartbreaking task...
Models found in bin at end of London Fashion Week
Kevin & Perry go mobile… content marketing and the teen market
In marketing, it pays dividends to be future-facing and create a strategic mid-to-long term plan. And the teenager of today is inevitably your target customer of tomorrow. Long before they set out to join the workforce, earning their own money to spend on goods and...
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