5 major hurdles to a gold standard blog
One of the most frustrating yet motivating elements of the content marketing world is that while most large corporations understand the value of publishing regular content, many smaller business owners are yet to ‘get it’. When it comes down to it, most marketers and...
Why content is the cornerstone of SEO + social
Every marketer knows that when it comes to getting their brand discovered online, organic search is critical. Consumers operate in an ‘ad-blind’ world, where by and large they ignore any form of advertising that is thrust upon them. To illustrate, the average...
Content marketing: richer stories connect with consumers
I came across an excellent article over at Story Worldwide, which managed to weave together the intricacies of big data, patient safety issues and brand storytelling. Intrigued? So was I. The premise of the blog post is both timely and relevant, since the marketing...
11 reasons why the CEO should allocate a content & social media budget
A long time ago, in a marketing galaxy not far from here, all companies had to worry about was finding a decent copywriter to craft a few well considered lines to represent their interests online. Warp speed to 2013 and things are rather different. Blogs, Social Media...
4 critical metrics of effective content marketing
The concept of building an in-depth understanding of the target audience is nothing new to most marketers. Standard practice is to create target personas around which a brand’s overall positioning and marketing campaigns are then structured. Yet when it comes to...
Adidas creates amazing Messi video for YouTube boot launch
As consumers watch less terrestrial TV and turn evermore towards their mobile devices, brands are reallocating budget towards video for YouTube. A worldwide study by AOL’s global branded content platform Be On found that 78% of European respondents agreed that the...
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