User-generated video content: the new guidelines
In case you hadn’t noticed, we’re in the midst of a revolution. The hype surrounding newer formats such as Vine (now more popular than Instagram), Instagram video (like, totally overtaking Vine) and YouTube/Twitter blend, Keek (now boasting some 50m users) has led to...
BlogStar launches fabulous new website
Well, I guess you'll be the judge of that, but we sure like it a lot. The launch of a new website, as you may know, is usually the result of vast expanses of time, a thousand tricky choices and not a little creative pain. BlogStar's 2013 iteration therefore requires a...
Blogging for business: Extract maximum value from older posts
It is a well established fact that continual delivery of fresh, timely and high-quality content is one of the surest guarantees of any corporate blog’s success. Yet not every business has a dedicated content team or staff blogger, while many more lack the resources to...
How to make corporate videos that people want to watch
Let’s be honest; the words ‘corporate video’ are hardly likely to ignite sparks of excitement amongst your customers and prospects. And who can blame them? The majority of corporate videos are ridden with platitudes and clichés, while devoid of useful information....
Is LinkedIn a serious content destination?
The majority of marketers may be missing a trick by focusing their content promotion efforts on Facebook and Twitter, according to an agency head. Shane Atchison, global CEO of WPP-owned agency Possible, has told The Drum that LinkedIn could play a pivotal role in...
Twitter marketing: four essential tactics to promote your content
Despite Twitter marketing being a bona fide part of the social media mix for quite some years now, brands still often struggle with the basics. One of the questions most frequently asked, along with how often to tweet, is indeed what to tweet. All too often, marketers...
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BlogStar is an experienced digital content strategy and creation agency, supplying high quality digital content, including blogs, ebooks, vlogs and event video, plus influencer generated content for social media channels.
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