10 ways social media can turbo charge content marketing
Clients often ask us whether to prioritise social media activity or content marketing in order to improve their online presence and search visibility. To this, we respond by trying to explain the symbiotic nature of social media and content which, put in its simplest...
Content marketing strategy: 5 rules to creating an authentic voice
One can barely get through a day without hearing about how brands are the new publishers, or how the rise of brand journalism is equipping marketers with new tools for telling their company’s story. Fact is, it's true. In the new era of business, excellent content is...
Red Bull’s content marketing inspiration
A longstanding trailblazer in the realm of content marketing (think full throttle action sports videos and a freefall space jump stunt) – Red Bull has surpassed itself with its recent effort. Red Bull Music Academy (RBMA) is a month-long music festival featuring...
Want your content shared on Social Media? Go Gangnam Style
Social media is driving a global trend for the sharing of entertaining content, according to the annual Global Entertainment Study conducted by PR firm Edelman. One of the study’s most pertinent findings is that entertainment is the most shared form of content. While...
Are you using tools to make business blogging easier?
Business blogging isn’t easy, as anybody who starts their day facing a blank Word document will testify. By now, most businesses are well aware of the benefits of content marketing, and understand that merely publishing content regularly is not enough to elicit...
Content marketing strategies: The 3 greatest challenges for small B2B businesses
Implementing content marketing strategies as a small B2B business can be frustrating and daunting. Entering the social sphere and seeing the likes of Hewlett Packard already dominating can make smaller players (say 10-99 employees) feel like giving up before even...
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