How to use video to boost SEO
In the ongoing battle for search engine visibility, there is a lot of debate over what exactly is the secret sauce. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as video remains such an important mix in...
3 killer content strategies and the brands using them
At BlogStar we know full well that effective content marketing is something akin to genius, that is, 1% inspiration and 99% perspiration. Having a brilliant idea is just the beginning of a long process. The development and execution of superlative video marketing or...
Death by Jargon! 4 ways to avoid killing your content
Every industry is guilty of jargon. Hands up, the marketing, social media and tech worlds are up there with the key offenders. The Cloud? Big Data? Both are topics being discussed a lot at the moment, but you’ll be hard pressed to find two people with identical...
3 foolproof ways to make blog traffic explode
Whether your corporate blog covers topics particular to fashion, medical negligence or marketing software, while the industries are unique, the challenges of blogging for business are largely universal. Topping the list of hurdles is the mission to build and expand...
The secret to generating sales with content marketing
Recently, we’ve been speaking to a fair few B2B marketers wondering how to take their content marketing to the next level to drive sales momentum. At first glance, it seems that these businesses are doing everything right:
A guide to using guest posts on business blogs
So you’ve worked hard to create a successful business blog, well maintained with a consistent flow of content and promoted well enough to reach a wide base of industry movers and shakers. Why then, would you allow, even encourage, guest…
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