How to promote business blogs via social media
The link between business blogs and social media is fairly straightforward to most businesses: publish a post and then promote it via Twitter, Facebook, LinkedIn and Google+.
Is your brand a curator or creator of content?
There exists a widely-held preconception that content marketing is all about the hard graft of creating original content.
Video SEO: 4 reasons to use it
When you consider that more than half of all web traffic last year was video, it follows that companies are scrambling to create and optimise their own video marketing content.
What the Facebook news feed update means for content marketing
Keeping up with the continual updates to Facebook can be a full time job. The latest change, announced last week, will significantly affect the way in which fans engage with brands and their content on the network.
How to blog for boring businesses
Commercial waste management. It isn’t a subject matter likely to inspire the liveliest dinner party conversation. I was surprised then, to find myself strangely riveted to the PHS Wastetech blog Who knew the complexities of veterinary waste, or that tightening the retail supply chain could help in the battle to reduce waste?
Thought leadership for dummies
One term being bandied around the marketing sphere a great deal at the moment is thought leadership. Every business wants to be seen as a thought leader, while many wrongly assume that they already are. This post will attempt to separate fact from myth, explaining...
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