Content marketing for online reputation: a 3-step guide
In today’s consumer-driven online climate, user-generated discussions about brands wield the power to make or break a business. In terms of reputation, one need only think back to Nestle’s epic Facebook #fail, when an overstretched Nestle Facebook admin responded to...
5 retail blog tips to engage customers and drive sales
Online engagement is imperative to securing sales in the world of e-tailing, and assuming that your site is already rich with product information, clear CTAs to purchase and images, you’re now ready to create a more immersive experience. The challenge lies in offering...
5 innovative content marketing ideas
There was a time when a company’s content marketing was as good as the copywriter it hired to tell its story. Now, words are still as important as ever – in fact, with consumers demanding more value from branded content, quality control is imperative – and images and other visual content have become an essential part of the mix.
Good blog titles: 5 tips on how to write them
What are good blog post titles? We’ve all been there. You spend the best part of a morning agonising over creating the perfect, most unmissable blog post. It ticks all the boxes of your content strategy in terms of being relevant, informative, topical to your...
The 3 most common content creation challenges (plus solutions)
Executed well, content can become a game changer for an organisation driving valuable traffic, generating sales and leads all while building positive brand awareness online. If it sounds too good to be true, bear in mind that there is a catch. Content marketing is not...
Branded content: the next big thing in marketing?
We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at its heart. This represents an evolution from purely transactional activity online to a commitment to delivering its brand promise, “Live Well for Less”. It’s a radical...
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