Content marketing case study: Simply Business
Company overview Commercial insurance broker Simply Business is the UK’s largest online insurance broker. Launched in 2005, it currently insures over 20,000 SMEs and landlords. As well as offering advice to businesses on selecting the right insurance, Simply Business...
Marketers shift budget to content marketing in 2013
Are you planning to increase your spend on content marketing in 2013? If so, congratulations, you’re bang on trend with your budget allocation. In fact, more than half of B2B marketers are set to boost their spend on content for 2013, revealing a bright future for the...
5 reasons to write a law blog
Lots of people within the legal sector and beyond anticipated that social media would wipe out the humble blog, leaving in its wake a new evolution of the internet. However, not only has social media facilitated blogging by providing new ways for blog content on legal...
6 cracking Christmas blog tips
How do you feel about your blog? Is it a dynamic place for the cream of your sector to enjoy compelling content and share lively, topical debate? Or is it a lifeless archive of articles which might be interesting enough but lack sparkle and relevance? Nobody likes a...
5 less daunting content marketing tips for small businesses
An increasing number of globally recognised brands are putting content marketing firmly on the strategic map for 2013. Over the past year, we have noticed the conversation evolving from one that set out to define content marketing and determine its benefits, to a...
How to use SlideShare for content marketing
Receiving more than 60 million visits and 120 million page views per month, SlideShare is stealthily claiming its rightful place as the quiet giant of content marketing. The figures are all the more impressive given that SlideShare isn’t a consumer site setting out to...
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