5 steps to getting started in video marketing
Did you know that video is 50 times more likely to rank on the first page on Google than text as part of blended search results? Video is an ever-present and ever-growing communication medium, and its uses stretch far beyond mere entertainment. Simply put, consumers...
The definitive guide to content marketing
Unless you’ve been on a long hiatus from marketing, you’ll have heard a lot of content-related buzzwords being bandied around the office. A speedy bit of research on Google’s blog search reveals that your peers aren’t the only people wondering what to do next with...
How to turn your business blog into a marketing superhero
Are you happy with your business blog? Perhaps it is ticking along nicely since launching, generating a handful of social shares and the occasional comment (which of course, you take the time to respond to thoughtfully). So you now have buy-in from the board, who have...
5 SEO tips for successful business blogging
It's simple to build a blog, but to build a successful business blog with a significant level of traffic sustained over the long-term to achieve measurable results – now that’s a challenge. Yet with 57% of companies running a business blog having acquired a customer...
4 ways to increase lead generation from your business blog
Not only does a business blog offer an excellent means of positioning yourself as an industry thought leader, it can also dramatically improve your visibility within search results and encourage you to publish regular content that you can repurpose for use across...
3 highly effective blog marketing strategies
The majority of us are now aware of the multitude benefits of creating a corporate blog and the blogging movement has gained serious traction. But while many organisations now have the basics of blogging for business down pat, the next generation of inbound marketers...
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