How to increase blog traffic: 6 tips for business blogging
Launching a corporate blog from scratch can be a daunting business, particularly if you don’t have a large email list of customers and prospects to draw on. Competition is fierce and a brief online research of competitors’ blogs can shake even the most experienced...
Can blogging help my business?
The response to this question is that yes, every business in any sector that has a need to communicate with consumers, industry peers, suppliers and/or the media would benefit from an authoritative and official corporate blog, yet this is immediately followed by an...
Why content is king for Coca-Cola
Close your eyes and think of Coca-Cola. What do you see in your mind’s eye? I’d be very surprised if polar bears, Santa Claus and festively glowing Christmas trucks weren’t somewhere there. Coke has been, throughout its 125-year history, a remarkably visual brand,...
6 ways to repurpose blog content to drive more traffic
Marketers are now wise to the need to create and curate quality content. The common challenge remains finding the time and resources for business blogging. One of the smartest ways to get around this conundrum is to learn how to repurpose blog content, constructing a...
5 tips for a successful B2B business blog strategy
Blogging for business offers fantastic potential to enhance your corporate website with a richly engaging platform. Yet a business blog will only convert readers into customers if it offers topical, relevant and useful information and is properly optimised. Invest in...
The 7 deadly sins of content marketing
When Seth Godin said “content marketing is the only marketing left”, he made an extreme yet viable point. Consumers are using DVR to skip television adverts, ignoring print adverts by taking online subscriptions, and becoming web-savvy enough to turn a blind eye to...
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