How to drive traffic to your business blog using SEO keywords
“Your keyword will be defined by the company it keeps”.We love this quote from SEO expert Bruce Clay, speaking recently at SES San Francisco. Clay’s words herald a new evolution of SEO, and the principles of context and using broader keyword lists and synonyms apply...
12 ultra-shareable business blog post ideas
Do you ever suffer from writer’s block? Don’t worry - you’re not alone. Blogs began life in the 1990s, rising to popularity as a generation found a new way to share (and often over-share) their personal musings. Fast forward two decades and blogs have evolved into a...
Axiclaim: pioneers in the legal space with content led strategy
Pryers Solicitors
Like many smaller solicitor firms in today’s climate, Pryers needed to compete with the marketing juggernauts without having millions to spend on TV advertising. Clearly, Pryers would have to be smarter and fleeter of foot, thinking outside the traditional marketing box to compete.
Content Marketing Case study: Chris Kerr – bespoke tailor
The Chris Kerr brand is well established, so the business needed to engage with a new, wider community and convey its cool, relaxed approach whilst maintaining a sense of exclusivity and not alienating the existing client base.
Why every brand and their blog are getting into content marketing
Recent figures provided by the Content Marketing Association indicate that 73% of marketers are planning to increase or maintain content marketing budgets, and that current content marketing initiatives are expected to reach 70% of UK adults a month. Obviously, with...
Has your blog gone stale? 6 tips for refreshing blog content
You're four posts into your new blog, you've already said the main things you wanted to say so what next? Call BlogStar? well you could, we've got writers who do this stuff all day for fun. If you're keen to keep it in house though, here are a few tips for keeping the...
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