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5 tips to drive blog comments

A blog post is more than just a piece of informative, thought-provoking content. It is an invitation to engage. It is a virtual doorway, inviting interested prospects to connect with your business, primarily through comments, which can lead to fruitful conversations....

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How to reduce bounce rate on your business blog

The answer to most questions about attracting readers to your business blog is “create excellent content”. While this is undoubtedly true, extra techniques are always useful in the challenge to attract readers’ attention and then get them to engage with your content....

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Search engine optimisation for business blogs

So you want to know the elusive secret of business blogging. The golden ticket that will fast track you to the much-coveted page one spot on search results for your product or service. Companies getting their blog ranked above yours must belong to an exclusive club,...

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Is it time to take the business blog more seriously?

Deep within Technorati’s annual State of The Blogosphere report were buried some rare and very interesting statistics on business blogging behaviour, important enough, we thought to turn into an infographic (see here) New Business THIRD most important reason to blog?...

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5 lead-generating tips for your business blog

In this social media-savvy age most marketers are aware of the multi-pronged benefits of business blogging. Stay tuned to this very blog and we’ll be delving deeper into the traffic-boosting and brand-building potential of professional blogs in future posts. For today...

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