Blog Templates – 8 essential design features (+ graphic guide)
While the market for WordPress website templates is expanding rapidly, the availability of good blog specific templates it seems is not. I spent a couple of hours looking through themeforest this morning and only found one that you could say is optimised for today's...
IF ..content marketing was Andy Murray’s tennis ball machine
Here’s the fourth in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here we see Andy Murray’s blog machine, piled up with blogs, sending leads (via internet downloads) to the sales player...
Content Marketing ROI – 3 charts (+ 8 other useful stats)
Content marketing is a bit like planting your own wood – many blog articles over time covering a wide range of keywords and subjects, attract an ever-widening stream of relevant traffic. And once you’ve made and posted the content, the response is free forever more....
IF ..content marketing was a coffee machine
Here’s the third in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here in our internet (cafe) we see high quality beans (blogs) being put into the (sales) funnel of a coffee machine...
Blog design – 8 basic elements every blog should have
Actually much of the important thinking that goes into a great blog design has nothing to do with colours or layouts, it’s to do with the purpose of the blog – this will drive everything. The packaging is just the packaging – it’s still important but something that...
IF ..content marketing was Bradley Wiggins’ bicycle
Here’s the second in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here we see Sir Bradley powering his content hub with high quality blogs, leading to a growing audience and competition...
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