![Good blog titles – 6 tactics that work [and 5 to avoid]](https://blogstar.co.uk/wp-content/uploads/2015/10/blogging-400x200.png)
Good blog titles – 6 tactics that work [and 5 to avoid]
Creating good blog titles is very important to the success of a content marketing strategy - they need to be both compelling, so people will click and share them and they need to have SEO properties so they can gather readers from relevant organic search. Blog title...
IF ..content marketing was a wind turbine
Our attempts to describe content marketing (or in-bound marketing) generally and the role of a blog within a content marketing strategy in particular, has lead to some quite interesting metaphors over the years so we’ve decided to try and visualise some of them for...
Content Marketing ROI – What to measure and why
Effective measurement of content marketing ROI is still very much in its infancy, if the findings of the Content Marketing Institute’s 2015 study* are anything to go by: “Measurement is a key area where B2B marketers are struggling: Only 21% say they are tracking ROI;...
How to write a blog for businesses – a 10 point guide
What makes a great business blog? Well the clue is in the word “business.” People post online for all sorts of reasons but for a company the real value of a blog lies in its ability to influence the target audience and ultimately drive sales and leads. A ‘perfect’...
Choosing a Content Platform
Technology is crucial to the effective implementation of a content strategy. Or to put it another way, you can spend weeks or months defining and planning a strategy but unless you have tools at your disposal to create, distribute, schedule and manage your material,...
How Blogging Can Grow Your Business
Is the business blog a "must have" or does it fall neatly into the "nice to have" category? Well, if you're planning to commit time and energy to the creation and maintenance of a blog then it should certainly be much, much more than a nice to have. Whether created by...
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