by | Jun 4, 2014 | Content, Strategy
How exactly would you define customer engagement? Is it measured by those pinpoint moments when a user chooses to interact with your brand by, say, commenting on a blog post or Liking your Facebook page? Or is true engagement only delivered when a user takes the next...
by | Apr 23, 2014 | Content
Over the past few years, content marketing has evolved from mere buzzword to become the definitive way of engaging with various online audiences. Over the coming year, some 58% of businesses plan to increase their content marketing budget. It’s interesting then, that...
by | Mar 5, 2014 | Content, Promotion
If you haven’t heard the buzz around The Lego Movie, you must be living on a remote island. While many were quick to criticise the film as a thinly veiled 90-minute product integration exercise, the cinema-going public quickly proved them wrong. The film is a bonafide...
